And she said the agency found that consumers with smart phones are still cutting out physical coupons. "There are so many better ways than clipping coupons like grocery IQ. But I think tech shift will change the way we will shop."
Shehryar Khan, CEO of Ubermind said QR codes are not a good experience because they are not integrated into devices. "I see a QR code, and I need an app. I go to the app store, I download the right scanning app. I spend too many cycles doing that. But we will see technology coming out that streamlines the process."