OMMA Mobile: Panelists Talk Retail Apps
And she said the agency found that consumers with smart phones are still cutting out physical coupons. "There are so many better ways than clipping coupons like grocery IQ. But I think tech shift will change the way we will shop."
Shehryar Khan, CEO of Ubermind said QR codes are not a good experience because they are not integrated into devices. "I see a QR code, and I need an app. I go to the app store, I download the right scanning app. I spend too many cycles doing that. But we will see technology coming out that streamlines the process."