'Chicago Tribune' Preps Expanded Edition

Chicago-Tribune

The Chicago Tribune is preparing an expanded version of the newspaper, and asking more from home-delivery subscribers in return -- specifically, more money.

The new, redesigned version of the newspaper, set to debut on June 15, will offer "more content, greater depth, new columns and features," according to a memo to employees from publisher Tony Hunter, who said the new look and content were based on reader input.

Home delivery subscribers will be asked to pay more for the expanded version, according to Crain's Chicago Business, although the exact price still has not been disclosed. The price of the newsstand edition will not change.

The expanded edition will be advertised around Chicago with a campaign centered on the catchphrase "Want More?" The newspaper will introduce its iPad edition later this month.

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This is the third major redesign for the newspaper in less than five years. Back in 2008, former Tribune CEO Randy Michaels decreed a "right-sizing" policy that reduced editorial content to match advertising content at a 50-50 ratio, and also saw the introduction of a new look including more "charts, graphs, maps, [and] lists."

Then in 2009, the newspaper reversed course, pulling many of the most prominent features of the redesign while acknowledging the general failure of the new look introduced a year earlier, amid widespread criticism from readers.

Among the reversals, it scaled back the "loud" front-page photos and graphics that were a centerpiece of the makeover and restored the business section as a separate, regular feature.

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