Coppertone Launches 'Sesame Street' Apparel
by Karl Greenberg, Jun 13, 2011, 12:58 PM
Coppertone is launching a promotion with Sesame Workshop, including a licensing program via Nancy Bailey & Associates. The effort includes two new product lines -- children's t-shirts from Children's Apparel Network and children's headwear from InnoVision Headwear. The products feature images of "Sesame Street" characters and Coppertone branding. The apparel will be at at mass retailers, catalogs, grocery, drug and department stores next spring.