• by Karl Greenberg , June 22, 2011

Chevrolet wants amateur filmmakers around the world to get their kicks on Route 66. The automaker is once again partnering with MOFILM in a contest to get submissions of 30-second ads to be featured in next year's Super Bowl XLVI.

The automaker says during this year's Super Bowl XLV in January, the Camaro ad "Miss Evelyn's Wild Ride" by garnered with MOFILM competition last year made history as the most-watched television advertisement of all time.

According to General Motors Nielsen estimated that 119,638,000 people watched the ad, in which two guys narrate an action scene featuring a young lady -- a teacher -- and her adventures on the way to school in a Camaro. To date, the video has garnered more than 1 million views on YouTube, according to the General.