Google's Schmidt: Advertising Works!
Campaign, Thursday, June 23, 2011 10 AM
Google CEO Eric Schmidt said the company is now aware of the power of brand advertising. Schmidt spoke at the Cannes International Festival of Creativity this week. He said Google surprised itself with the success of its Super Bowl commercial last year. "Hell has frozen over. In the decade that I've been at the company, we would never have thought there was value [in a Super Bowl ad]," he said, and that he had "no ability to figure out which ad is going to work better than the other."Read the whole story at Campaign »