Nevada: It's Not Just Las Vegas
Reno-Gazette Journal, Monday, June 27, 2011 9:45 AM
Nevada tourism is struggling, so the state will try to create an umbrella Nevada brand. The Nevada Commission on Tourism is launching a $250,000 research and development initiative to try to recharge tourism, which has dropped by 3.1% in the past five years. The group is hoping to create a theme and template that encompasses things like outdoor recreation in Reno-Tahoe or Las Vegas as an "adult playground," while letting the specific markets speak for themselves as well.
Read the whole story at Reno-Gazette Journal »
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