Nevada tourism is struggling, so the state will try to create an umbrella Nevada brand. The Nevada Commission on Tourism is launching a $250,000 research and development initiative to try to recharge
tourism, which has dropped by 3.1% in the past five years. The group is hoping to create a theme and template that encompasses things like outdoor recreation in Reno-Tahoe or Las Vegas as an "adult
playground," while letting the specific markets speak for themselves as well.
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