Paid Search Will Drive Ad Recovery
Jul 30, 2003, 12:00 AM
Jupiter Research, a division of Jupitermedia Corporation predicts that explosive growth in paid search, increasing almost 50% to $1.6 billion in 2003, will power a modest recovery in online advertising. Projections as part of its online advertising forecast that show online display ad sales continuing to shrink 6%, to just over $3 billion. Overall, online advertising will grow 10% this year, to $6.3 billion. Jupiter Research forecasts that online advertising, including paid search, display ads and classifieds, will grow to $14.8 billion in 2008, when online advertising will be 6% of the size of total U.S. ad spending.