AOL Radio Retunes With Slacker

Phonograph

Marking its second music-centric deal this week, AOL on Tuesday said it plans to relaunch AOL Radio with multitiered music subscription service Slacker Radio.  

AOL Radio -- officially part of AOL Huffington Post Media Group's AOL Music unit -- boasts about 350 Web radio stations. It is currently powered by CBS.

With Slacker, AOL hopes to bolster its radio offerings for users by serving fewer ads, while offering up new personalization features and premium subscription offerings.

"By combining AOL Radio's reach with the success of Slacker in mobile, we are increasing the distribution of our brands," explained Lisa Namerow, head of AOL Radio.

Slacker, meanwhile, gets to deliver its radio offerings to a larger audience and develop new ad-supported and paid services with AOL.

"Aligning our strengths will enable us to expand our reach," said Jim Cady, CEO of Slacker.

Slacker distinguishes itself with three specific listening experiences. As such, AOL Radio users will soon be able to choose from free, ad-supported streaming radio; ad-free, paid streaming radio; or an on-demand, premium option.

Upon the launch of the new AOL Radio player, Slacker will lead advertising sales within the player, while letting AOL package a portion of the inventory for premium AOL Music integrated sponsorships.

The new AOL Radio and its iPhone App -- which has been downloaded more than 3 million times -- are expected to relaunch in late summer.

Separately, AOL announced plans to partner with Vevo for its live music series, Sessions +1, making that programming available across all Vevo platforms.

Recommend (1)