Expedia has launched a new brand advertising campaign for Europe, part of its Expedia Everywhere strategy. The strategy on making Expedia a service for personalized travel includes marketing initiatives that will be linked under the theme of People Shaped Travel.
The effort, via Ogilvy & Mather, includes TV, radio, print, online and social media across Europe. The first advertisements appeared in the UK on June 20, and then roll out to Germany, the Netherlands, Italy, Sweden, Norway, and Denmark. The creative spotlights people who work for Expedia.
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