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David Boon, who is evidently famous (or notorious) for imbibing more beer on the flight from London to Sydney than any other human, his dispensed with his Victoria Bitter sponsorship for Canadian
Club. This is the biggest brand shift by a spokesman since John Laws dumped Mortein for Raid in the 1980s.
Boon will become a central element in the advertising campaign for the North
American whisky brand, using the slogan "Boonie's over Beer".
