News Brief
Publics Shops Renew Arbitron
Jul 19, 2011, 9:30 AM
Radio audience measurement giant Arbitron this morning said Publicis' Starcom MediaVest and ZenithOptimedia units signed new, multi-year contract renewals covering access to its monthly reports in all portable people meter markets, all diary markets, as well as its RADAR and TAPSCAN services. The deal covers eight Publicis-owned companies.
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