Source Action Sports Rebranded As GrindMedia
Jul 21, 2011, 6:22 PM
Source Interlink Media's Action Sports Group is now known as GrindMedia. It includes leading action and adventure sports mags, such as Surfer, Surfing, Snowboarder, Bike, Powder, Skateboarder and Dirt Rider, as well as GrindTv.com, Swellwatch.com and leading comedy platforms The Bubble on MSN.com and Stupidvideos.com. The group is also the official action and adventure sports content partner for Yahoo! Sports. GrindMedia's combined audience reach is 22 million per month, across print, Web, events and video platforms.