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Apple Sales Booming In China

The New York Times, Monday, July 25, 2011 9:30 AM

With demand for Apple products through the roof in China, the company is planning a third store in Shanghai and dozens of other stores throughout the country. Apple says its two stores in Beijing and two in Shanghai are the four most heavily trafficked Apple stores in the world. They also generate the most revenue, outselling even the Fifth Avenue Apple Store in Manhattan. The company is also opening a store in Grand Central Terminal.

"Apple has done what Google and Facebook cannot do: become No. 1 in China," said John Quelch, former senior associate dean of Harvard Business School and now head of the China Europe International Business School in Shanghai. "Scarcity sells, and this is the same strategy Apple has used in the U.S."

Apple's push into China may be important for other reasons: it shows the depth of this country's fast-growing upper-middle class.

Read the whole story at The New York Times »

china, electronics, retail

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