• Philadelphia Inquirer, Wednesday, July 27, 2011 1:30 PM

While watching series episodes on demand from Comcast/NBCUniversal's USA Network, we get irritated by network promos telling us to tune in "tomorrow" to a show that actually aired a week earlier. So it's nice to hear that Comcast is bringing dynamic ad insertion to on-demand, starting with shows from USA, Bravo, Oxygen and E.

Sure, it's designed to increase ad revenues -- Chrysler and Kraft have already signed up to participate, says reporter Bob Fernandez -- but we can only hope that the networks update their own in-show marketing too.

And if Comcast isn't your cable operator, fret not - Fernandez says that the industry consortium Canoe Ventures plans to offer the same insertion technology to other operators starting next year.

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