Women's media network BlogHer is partnering with P&G for a year-long program called "Life Well Lived," aimed at the 25 million women the network reaches every month, per a BlogHer statement. The
program comprises content and special offers via partner blogs. Content, on a hub on BlogHer.com, will focus on "Looking Your Best," "Getting Organized," and "Getting Happy." Bloggers will lead
discussions and sample and review new P&G products The network is a syndicate of news, information, advice, recommendations to and from some 2,500 blogs, per BlogHer. Writers get paid via a revenue
sharing model.
--Karl Greenberg
