• August 9, 2011

Skechers is getting into the consumer electronics game.

The company, which claims to be the number two footwear brand in the U.S., has signed a licensing agreement with Sakar International to produce electronics and accessories featuring Skechers branding and animated Skechers Kids characters.

The products will include Mp3 players, ear buds, speakers, digital cameras, cases, skins and USB flash drives, and will be targeted at kids between elementary school and high school.  The products are scheduled to launch in the first quarter of 2012.

"Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear," said Michael Greenberg, president of Skechers, in a release. "Thanks to our extensive television advertising and marketing, kids around the world truly love the SKECHERS characters. By leveraging that with Sakar's extensive experience working with major brands like Crayola and Kodak, we expect these products to be among our strongest licensed offerings."