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Facebook best practice guide

Adobe has also produced a Facebook best practices guide -- in collaboration with Facebook -- to cut through the clutter, according to Warren. Adobe has also created a social analytics tool that addresses ROI -- "how are social conversations impacting our bottom line," with real-time marketing intelligence to "connect social media to business results."
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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