• by Jack Loechner , Staff Writer @mp_research, October 30, 2003

Classics Account For More Than 300 Thousand Hours of Listening

According to the latest release from Arbitron Internet Broadcast Ratings, three classical stations were ranked within the top 50 in the for the week of October 13. WQXR ranked number seven with 222,890 hours of Total Time Spent Listening (TTSL). AOL Classical 101 ranked number 33 with 75,405 hours of TTSL, and KING-FM ranked number 35 with 73,863 hours of TTSL.

Demographic Highlights for the Week of October 13 - October 19

• The peak listening days were Tuesday, October 14 and Wednesday, October 15, with 18 percent of the week's online listening respectively.
• 77 percent of weekly online listening took place between 5AM and 5PM Pacific Time.
• 13 percent of the week's total listening took place during the weekend.
• 84 percent of the measured listeners were between the ages of 18 and 54.
• 69 percent of listeners were men; 31 percent were women.
• In the U.S., 35 percent of listeners resided in the South; 31 percent in the West; 16 percent in the Northeast; and 18 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (October 13 - October 19)

	COMPANY	CUME LIST'NRS
1	AOL Radio@Network	1,648,163
2	LAUNCH	885,439
3	MUSICMATCH	485,056
4	The Adsertion Network	144,451
5	Virgin Radio	81,774
6	Educational Media Foundation	63,108
7	Standard Broadcasting	28,704
8	ABC Radio Network	57,573
9	New York Times	29,561
10	AccuRadio	43,023
11	KillerOldies.com	15,018
12	WXPN-FM	12,642
13	WOXY-FM	13,221
14	KING-FM	11,303
15	KPLU-FM	12,630

Arbitron Internet Broadcast Stations Weekly Top 20 (October 13 - October 19)

	STATION	FORMAT	TTSL	CUME LIST'NRS
1	MUSICMATCH Artist Match	Miscellaneous	686,301	227,032
2	AOL Top Country	Country	290,244	120,488
3	K-LOVE	Contemp Christian	286,111	45,239
4	Virgin Radio	Adult Contemp	264,499	53,458
5	AOL Top Pop	Top 40	256,888	161,679
6	AOL Smooth Jazz	Smooth Jazz	253,382	61,942
7	WQXR-FM/96.3	Classical	222,890	29,561
8	AOL Lite Rock	Soft Rock	222,715	46,150
9	MUSICMATCH Top Hits	Contemp Hit Radio	218,333	96,166
10	AOL Awesome 80s	80s	212,181	77,907
11	AOL Classic Rock	Classic Rock	206,944	71,205
12	AOL Love Songs	Love Songs	205,492	69,610
13	AOL Top Jams	Miscellaneous	192,855	156,459
14	AOL Oldies	Oldies	173,129	67,720
15	AOL Top Alternative	Alternative	170,162	99,100
16	Virgin Radio Classic Rock	Classic Rock	162,069	27,636
17	MUSICMATCH ArtistOnDemand	Misc	154,992	46,958
18	AOL Pop Rock	Rock	152,094	56,779
19	WLS-AM/890	News / Talk	149,920	30,607
20	AOL Super 70s	70s	141,072	46,672

Notes:
1. TTSL (Total Time Spent Listening), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Listeners is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.