Classics Account For More Than 300 Thousand Hours of Listening

by , Oct 30, 2003, 12:00 AM
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Classics Account For More Than 300 Thousand Hours of Listening

According to the latest release from Arbitron Internet Broadcast Ratings, three classical stations were ranked within the top 50 in the for the week of October 13. WQXR ranked number seven with 222,890 hours of Total Time Spent Listening (TTSL). AOL Classical 101 ranked number 33 with 75,405 hours of TTSL, and KING-FM ranked number 35 with 73,863 hours of TTSL.

Demographic Highlights for the Week of October 13 - October 19

  • The peak listening days were Tuesday, October 14 and Wednesday, October 15, with 18 percent of the week's online listening respectively.
  • 77 percent of weekly online listening took place between 5AM and 5PM Pacific Time.
  • 13 percent of the week's total listening took place during the weekend.
  • 84 percent of the measured listeners were between the ages of 18 and 54.
  • 69 percent of listeners were men; 31 percent were women.
  • In the U.S., 35 percent of listeners resided in the South; 31 percent in the West; 16 percent in the Northeast; and 18 percent in the Midwest.

Internet Broadcasters and Sales Networks Weekly Top 15 (October 13 - October 19)

COMPANY CUME LIST'NRS
1 AOL Radio@Network 1,648,163
2 LAUNCH 885,439
3 MUSICMATCH 485,056
4 The Adsertion Network 144,451
5 Virgin Radio 81,774
6 Educational Media Foundation 63,108
7 Standard Broadcasting 28,704
8 ABC Radio Network 57,573
9 New York Times 29,561
10 AccuRadio 43,023
11 KillerOldies.com 15,018
12 WXPN-FM 12,642
13 WOXY-FM 13,221
14 KING-FM 11,303
15 KPLU-FM 12,630

Arbitron Internet Broadcast Stations Weekly Top 20 (October 13 - October 19)

STATION FORMAT TTSL CUME LIST'NRS
1 MUSICMATCH Artist Match Miscellaneous 686,301 227,032
2 AOL Top Country Country 290,244 120,488
3 K-LOVE Contemp Christian 286,111 45,239
4 Virgin Radio Adult Contemp 264,499 53,458
5 AOL Top Pop Top 40 256,888 161,679
6 AOL Smooth Jazz Smooth Jazz 253,382 61,942
7 WQXR-FM/96.3 Classical 222,890 29,561
8 AOL Lite Rock Soft Rock 222,715 46,150
9 MUSICMATCH Top Hits Contemp Hit Radio 218,333 96,166
10 AOL Awesome 80s 80s 212,181 77,907
11 AOL Classic Rock Classic Rock 206,944 71,205
12 AOL Love Songs Love Songs 205,492 69,610
13 AOL Top Jams Miscellaneous 192,855 156,459
14 AOL Oldies Oldies 173,129 67,720
15 AOL Top Alternative Alternative 170,162 99,100
16 Virgin Radio Classic Rock Classic Rock 162,069 27,636
17 MUSICMATCH ArtistOnDemand Misc 154,992 46,958
18 AOL Pop Rock Rock 152,094 56,779
19 WLS-AM/890 News / Talk 149,920 30,607
20 AOL Super 70s 70s 141,072 46,672

Notes:
1. TTSL (Total Time Spent Listening), is the total number of hours tuned to a given station or network in the reported time period.
2. Cume Listeners is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
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