• by Jack Loechner , Staff Writer @mp_research, October 28, 2003

SurferNet Kids Are in the Swim

Nielsen//NetRatings released a report that shows that in September, more than 27 million Internet kids between the ages of 2-17 logged online from home in September 2003... one out of five Web surfers. LIke the offline world, the 2-17 and 12-17 age demographics have markedly different online tastes.

Nielsen//NetRatings also highlighted the U.S. regions with the greatest concentration of Internet savvy kids. Leading the way, Salt Lake City had 255,000 Internet savvy kids, representing 25 percent of the region's at-home Internet audience...

"Children accounted for one in four at home Internet users in Salt Lake City as compared to the other top ten local markets, which reported one in five," said Dawn Brozek, senior analyst, Nielsen//NetRatings. "Many markets now have a high percentage of Internet savvy kids, which marks the Internet as a significant delivery channel in reaching this demographic."

Top Five Online Destinations Most Visited by the 2-11 and 12-17 Demographic Groups, September 2003 (U.S., Home)

Age 2-11
Site	Unique Audience Composition (%)	Unique Audience (000)
1. Diva Starz	54	203
2. ToonTown Online	47	415
3. Polly Pocket	46	235
4. Barbie	41	452
5. DisneyChannel.com	39	1,061
Age 12-17
Site	Unique Audience Composition (%)	Unique Audience (000)
1. Originalicons.com	78	353
2. Blunt Truth	76	496
3. Teen People	74	209
4. FireHotQuotes.com	73	251
5. Buddy4u.com	73	279

Source: Nielsen//NetRatings, September 2003

Top 5 Major Markets for Internet Savvy Kids Aged 2-17 (U.S. Home and Work)

Local Market*	Unique Audience Composition (%)	Unique Audience (000)
1. Salt Lake City	25%	255
2. Cincinnati	24%	216
3. Boston	22%	633
4. Sacramento	22%	360
5. Phoenix	22%	415

Source: Nielsen//NetRatings, September 2003
*"Local Market" is a designated market area (DMA) as mapped out and trademarked by Nielsen Media Research.

Find out more in this pdf.