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Personal Finance, Health, Defense and Entertainment

Personal Finance, Health and Defense and Entertainment

Personal finance takes precedence over health and defense in early October data from Nielsen//NetRatings. And, Windows outdid Disney for entertainment.

Top 10 Online Finance/Insurance/Investment Destinations
Unique Audience (000)Active Reach (%)
AOL Personal Finance3,0893.09
Paypal2,8752.88
Bank of America2,7522.75
Yahoo! Finance2,6512.65
MSN Money2,0332.03
Capital One1,9291.93
Wells Fargo1,8721.87
Citibank1,8071.81
American Express1,2711.27
Discover Financial Services1,2201.22
Top 10 Online Government & Non-Profit Destinations
 Unique Audience (000)Active Reach (%)
U.S. Dept. of Health & Human Services1,4771.48
U.S. Dept. of Defense1,2341.23
California1,0281.03
U.S. Dept. of Commerce1,0131.01
U.S. Dept. of the Treasury7550.76
U.S. Dept. of the Interior6040.6
U.S. Legislative Branch5670.57
e2give.com5090.51
thebreastcancersite.com4710.47
U.S. Federal Trade Commission4290.43

Source: Nielsen//NetRatings Week ending Oct. 12, 2003 US, Home

Top 10 Online Entertainment Destinations
Unique Audience (000)Active Reach (%)
Windowsmedia6,0536.14
ESPN4,9735.05
Yahoo! Games4,4154.48
EA Online4,1334.19
AOL Music Channel3,7613.82
Yahoo! Sports3,5713.62
NFL Internet Network2,9903.03
eUniverse2,9883.03
MusicMatch Jukebox2,5352.57
AOL Entertainment2,3872.42
Top 10 Online Family & Lifestyles Destinations
Unique Audience (000)Active Reach (%)
Disney Online2,6442.68
eBay Toys2,1352.17
Emode.com1,7951.82
Yahoo! Personals1,1881.21
Cartoon Network1,1431.16
Match9540.97
Ancestry.com8170.83
MyFamily.com7920.8
WebMD7850.8
Rootsweb7290.74

Source: Nielsen//NetRatings Week ending Oct. 5, 2003 US, Home
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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.