Personal Finance, Health, Defense and Entertainment
Personal finance takes precedence over health and defense in early October data from Nielsen//NetRatings. And, Windows outdid Disney for entertainment.
| Top 10 Online Finance/Insurance/Investment Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| AOL Personal Finance | 3,089 | 3.09 |
| Paypal | 2,875 | 2.88 |
| Bank of America | 2,752 | 2.75 |
| Yahoo! Finance | 2,651 | 2.65 |
| MSN Money | 2,033 | 2.03 |
| Capital One | 1,929 | 1.93 |
| Wells Fargo | 1,872 | 1.87 |
| Citibank | 1,807 | 1.81 |
| American Express | 1,271 | 1.27 |
| Discover Financial Services | 1,220 | 1.22 |
| Top 10 Online Government & Non-Profit Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| U.S. Dept. of Health & Human Services | 1,477 | 1.48 |
| U.S. Dept. of Defense | 1,234 | 1.23 |
| California | 1,028 | 1.03 |
| U.S. Dept. of Commerce | 1,013 | 1.01 |
| U.S. Dept. of the Treasury | 755 | 0.76 |
| U.S. Dept. of the Interior | 604 | 0.6 |
| U.S. Legislative Branch | 567 | 0.57 |
| e2give.com | 509 | 0.51 |
| thebreastcancersite.com | 471 | 0.47 |
| U.S. Federal Trade Commission | 429 | 0.43 |
Source: Nielsen//NetRatings Week ending Oct. 12, 2003 US, Home
| Top 10 Online Entertainment Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| Windowsmedia | 6,053 | 6.14 |
| ESPN | 4,973 | 5.05 |
| Yahoo! Games | 4,415 | 4.48 |
| EA Online | 4,133 | 4.19 |
| AOL Music Channel | 3,761 | 3.82 |
| Yahoo! Sports | 3,571 | 3.62 |
| NFL Internet Network | 2,990 | 3.03 |
| eUniverse | 2,988 | 3.03 |
| MusicMatch Jukebox | 2,535 | 2.57 |
| AOL Entertainment | 2,387 | 2.42 |
| Top 10 Online Family & Lifestyles Destinations | ||
| Unique Audience (000) | Active Reach (%) | |
| Disney Online | 2,644 | 2.68 |
| eBay Toys | 2,135 | 2.17 |
| Emode.com | 1,795 | 1.82 |
| Yahoo! Personals | 1,188 | 1.21 |
| Cartoon Network | 1,143 | 1.16 |
| Match | 954 | 0.97 |
| Ancestry.com | 817 | 0.83 |
| MyFamily.com | 792 | 0.8 |
| WebMD | 785 | 0.8 |
| Rootsweb | 729 | 0.74 |
Source: Nielsen//NetRatings Week ending Oct. 5, 2003 US, Home
JACK LOECHNER
Center for Media Research
Recent Research Brief Articles
-
One For The Money, Two For The... May 21, 6:15 a.m.
According to a new survey by PunchTab, 81% of moms will engage more with a brand ...
-
SMBs Bullish(er) For 2013 May 20, 6:15 a.m.
According to the recent Business Confidence Survey by Insperity, small business owners are showing a willingness ...
-
Optimize Format For Effective Multi-Media Viewing May 17, 6:15 a.m.
According to a new report from Brand Perfect, considering global publishing for a digital generation, sales ...
-
High Entertainment Spenders Account For 70% Of Home Entertainment May 16, 6:15 a.m.
According to Nielsen’s U.S. Entertainment Consumer Report, consumers in households earning an average annual income of ...
-
Travel Pumps The U.S. Economy May 15, 6:15 a.m.
According to a recent report from Roger Dow, President of the U.S. Travel Association, on how ...
-
Smartphones and Tablets, Though Mobile, Require Separate Ad Approach May 14, 6:15 a.m.
According to an industry analysis by Adobe Digital Index, mobile devices have changed the way consumers ...
-
U.S. Still Largest Digital Out-of-Home Market; China Chases May 13, 6:14 a.m.
According to a new report from PQ Media, the Global Digital Out-of-Home Media Forecast 2013-17, global ...
-
Online Event Attendance Trending Up; Chat and Moderators Popular May 10, 6:15 a.m.
A new report conducted by the Virtual Edge Institute, commissioned by Freeman, shows that attendees are ...
-
Mobile Devices Make Anywhere a Workplace for SMBs May 9, 6:15 a.m.
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones ...
-
Targeted Or Random; How Do You Like Your Ads? May 8, 9 a.m.
According to a new study by Zogby Analytics for the Digital Advertising Alliance, 40.5% of respondents ...
Be the first to comment on "Personal Finance, Health, Defense and Entertainment"
Leave a Comment