Personal Finance, Health and Defense and Entertainment Personal finance takes precedence over health and defense in early October data from Nielsen//NetRatings. And, Windows outdid
Disney for entertainment.
Top 10 Online
Finance/Insurance/Investment Destinations |
| Unique Audience (000) | Active Reach (%) |
AOL Personal Finance | 3,089 | 3.09 |
Paypal | 2,875 | 2.88 |
Bank of America | 2,752 | 2.75 |
Yahoo! Finance | 2,651 | 2.65 |
MSN Money | 2,033 | 2.03 |
Capital One | 1,929 | 1.93 |
Wells Fargo | 1,872 | 1.87 |
Citibank | 1,807 | 1.81 |
American Express | 1,271 | 1.27 |
Discover Financial Services | 1,220 | 1.22 |
Top 10 Online Government & Non-Profit Destinations |
| Unique Audience (000) | Active Reach (%) |
U.S. Dept. of Health &
Human Services | 1,477 | 1.48 |
U.S. Dept. of Defense | 1,234 | 1.23 |
California | 1,028 | 1.03 |
U.S. Dept. of Commerce | 1,013 | 1.01 |
U.S. Dept. of the Treasury | 755 | 0.76 |
U.S. Dept. of the Interior | 604 | 0.6 |
U.S. Legislative Branch | 567 | 0.57 |
e2give.com | 509 | 0.51 |
thebreastcancersite.com | 471 | 0.47 |
U.S. Federal Trade Commission | 429 | 0.43 |
Source: Nielsen//NetRatings Week ending Oct. 12, 2003 US, Home
Top 10 Online Entertainment Destinations |
| Unique Audience
(000) | Active Reach (%) |
Windowsmedia | 6,053 | 6.14 |
ESPN | 4,973 | 5.05 |
Yahoo! Games | 4,415 | 4.48 |
EA Online | 4,133 | 4.19 |
AOL Music Channel | 3,761 | 3.82 |
Yahoo! Sports | 3,571 | 3.62 |
NFL Internet Network | 2,990 | 3.03 |
eUniverse | 2,988 | 3.03 |
MusicMatch Jukebox | 2,535 | 2.57 |
AOL Entertainment | 2,387 | 2.42 |
Top 10 Online Family & Lifestyles Destinations |
| Unique Audience (000) | Active Reach (%) |
Disney Online | 2,644 | 2.68 |
eBay Toys | 2,135 | 2.17 |
Emode.com | 1,795 | 1.82 |
Yahoo! Personals | 1,188 | 1.21 |
Cartoon Network | 1,143 | 1.16 |
Match | 954 | 0.97 |
Ancestry.com | 817 | 0.83 |
MyFamily.com | 792 | 0.8 |
WebMD | 785 | 0.8 |
Rootsweb | 729 | 0.74 |
Source: Nielsen//NetRatings Week ending Oct. 5, 2003
US, Home