New York Jets Score With Social Media

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Recent social-marketing buzz around the new NFL season gives a leg up many East Coast teams -- in particular The New York Jets.

Looking at social media activity -- Twitter, Facebook, blogs, message boards and the like -- the New York Jets grabbed an 11.9% share of all NFL-related social-media activity, the best among all NFL teams.

The team, which got into the AFC Championship game the last two years, and recently added former New York Giants troubled receiver Plaxico Burress, was more than two percentage points higher than the Philadelphia Eagles, which tallied a 8.3% share. This is according to recent Nielsen Company research.

Crosstown rivals, the New York Giants, were next at a 6.0% share; the Dallas Cowboys were just a bit behind, at 5.9%; with the New England Patriots at a 4.3% number.

Compared to weeks during the off-season, the NFL's network of sites more than doubled their audience, nearly a 260% increase in unique visitors during the first full week after the NFL lockout ended in late July.

When it comes to individual players, former New Orleans Saints running back Reggie Bush, now moving to the Miami Dolphins, received the most buzz during the off-season with 194,000 mentions.

Nielsen says one in four active Web users in the U.S. visits sports sites, amounting to 42.5 million Americans for the week ending July 31. Big sports sites of that week include: Yahoo! Sports, 14.6 million; ESPN Digital Network, 9.5 million; FoxSports.com on MSN, 7.4 million; NFL Internet Network, 4.9 million; and MLB.com.4.9 million.

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3 comments about "New York Jets Score With Social Media".
  1. Alex Williams from Trendline Interactive , August 25, 2011 at 2:41 p.m.

    Does that graphic say 315 likes?

  2. John Grono from GAP Research , August 26, 2011 at 3:44 a.m.

    Sure does Alex.

    But imagine if it was (say) only 100 likes a month ago! That would be 215% increase in 'likes' in a month. On an annualised basis that would be 9,755% growth per annum - now THAT would be a headline.

  3. Dennis Jenders from Laughlin/Constable , September 29, 2011 at 11:13 p.m.

    Just released some data on NFL fans using Foursquare and NY Jets were on top there as well. They averaged the most Foursquare activity per week, at 280 check-ins.

    More here: http://www.jenders.com/2011/09/12/foursquare-habits-of-the-nfl-fan-infographic/