Nielsen says in the second quarter of 2011, 46% of tablet owners are under the age of 34 years old -- with the biggest group, 25-34 users, comprising the biggest part 22%. Tablets are still mostly owned by men.
But these numbers are shrinking quickly. In the second quarter, 62% of tablet owners were under 34 years old, with the largest group, 25-34 users, having a 26% share.
Older consumers have a steadily increasing ownership. Share of tablets owned by people 55 years and older have grown to 19% from 10%. Conversely, 18-24 years old consumers have moved to 13% from 23%.
Looking at other new technology, smartphones are still dominant among those 25-34, with a 26% share. That number hasn't changed from the third-quarter 2010. Older consumers are next, 45 to 55 years old, at 20%. Smartphone owners are now evenly split between male and female.
Those eReader devices, Kindles and the like, continue to have a stronger base with older consumers -- who also tend to be female, 61%. This number has climbed from 46% in third-quarter 2010.
Easily the largest group for eReaders are consumers 55+ with a 30% share. This has grown from a 25% number in third-quarter 2010. Also growing are 45-54s, now at 21% from 18%. Younger consumers of eReaders --- on a share basis -- have dropped from last year.
In the U.S., as recently as last summer, Nielsen says ownership of all these devices tended to be male and on the younger side.
The title of your article implies that the majority of those under 34 have a tablet or smartphone. This is not true, of course, instead you should be saying those devices are dominated BY the < 34s. It's a subtle but important difference in who is doing the dominating.