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BMW Chooses New Creative Agency

And it's Kirshenbaum Bond Senecal & Partners. The agency bested Martin Agency, Gotham, Cundari and Grey for the win, estimated at $160 million. GSD&M previously handled the account.

According to contract terms, the agency will manage the account for a minimum of three years. Universal McCann continues to handle the media portion of the account.

Read the whole story at Advertising Age »

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