Procter & Gambles IAMS pet food division has launched
two television commercials on Facebook page featuring a new spokesdog named Spike. The creative
touts two new SKUs of the 4-year-old IAMS Naturals products: Sensitive Naturals and Simple & Natural. The company says IAMS Sensitive Naturals uses ocean fish as the first ingredient and is for
dogs with ingredient sensitivities. The IAMS Simple & Natural recipe uses chicken as the first ingredient.
--Karl Greenberg
