Lincoln, Time Inc. In 'New Century Design' Section
Featured are Craig Calfee, who uses high performance and sustainable materials such as carbon and bamboo to build high-end bicycle frames; Linda Allen who developed a line of indoor/outdoor wireless table lamps and helped design a solar powered light that allows communities in Africa to continue to thrive past sunset; the dDesign Firm, AvroKO; and entrepreneur Guy Kawasaki.
Lincoln gets ads for the crossovers in "Food and Wine," "Travel + Leisure," "Departures," "InStyle," and in the Time iPad edition. The program will also run in the Sept. 26 issue of "Fortune" and in the October issue of "Essence."
Digital units are in Time and American Express Publishing sites, and there is a microsite, LincolnIdeaSeries.com, which includes a promotion dangling one of four themed, luxury prize packages and a series of videos produced by Time Inc. Studios.
Recent Marketing Daily Articles
-
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ...


Be the first to comment on "Lincoln, Time Inc. In 'New Century Design' Section"
Leave a Comment