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Email Volume Down 14% Year-Over-Year

Aug 30, 2011, 4:09 PM
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For the second quarter of the year, marketing email volume was up 16.2%, but still down 14.3% year-over-year, according to new data from email marketing services provider Epsilon, in partnership with the Direct Marketing Association's Email Experience Council. Open rates increased by 0.4% year-over-year, while click rates were directly in line with the same time last year.

The quarterly analysis was compiled from 7.7 billion emails sent by Epsilon in April, May and June of this year across multiple industries, and approximately 130 participating clients. Open rates of 22.2% saw a slight decrease quarter-over-quarter -- 4.8%. Click rates -- 5.2% -- decreased slightly by 0.7% from last quarter. Again, click rates were directly in line with the same time last year, and remain established over the last two years. --Gavin O'Malley

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