NBC Gets Laughs At 'Night'
NBC had some good reason to cheer for its new comedies on Wednesday -- though helped in large part by the season finale of "America's Got Talent."
The biggest news was "Up All Night" -- which, in its season premiere, took in a healthy Nielsen preliminary 3.7 rating/10 share in the 10 p.m. time slot coming after NBC's big summer reality competition show, "America's Got Talent." A special two-hour "Talent" posted a 3.5/10, down 10% from last year's season finale.
Another NBC comedy, "Free Agents" at 10:30 p.m., couldn't keep the momentum, posting a lower but fairly decent 2.1/6 for an overall lower-performing broadcast network time period. "Up All Night" and "Free Agents" will begin their regular time periods Wednesdays at 8 p.m. and 8:30 EST, respectively, on Sept. 21.
CBS offered some steady results: The season premiere of "Survivor: South Pacific" earned a 3.4/9 -- 15% lower than last season's start. The finale of its big summer reality show "Big Brother" landed with a 2.9/8, lower than last year's finale.
CW's new reality show "H8R" didn't register with audiences much -- just a 0.6/2 managing around 1.3 million viewers overall. The reason: stronger reality competition on the other networks. Even CW's more stable "American's Next Top Model" had a tougher time -- in part because it also went against summer series finales, only getting to a 0.9/3 and 1.9 million viewers overall.
From CW's point of view, "H8R" was its most-watched reality start in more than two years among key demos. Among its more key 18-34 viewers, CW struck a low-ish 0.9/3 for the night overall.
Other notables: ABC's "Primetime Nightline" special at 10 p.m. took a 1.2/3. A new episode of Fox's "Buried Treasure" at 8 p.m. fell a half a rating point to a 0.8/2 and (2.75 million viewers overall). Strangely, a repeat of the show at 9 p.m. posted better numbers at a 0.8/2 and 2.9 million viewers.
NBC won the night with a 3.3/9. CBS was close behind with a 3.1/9; Univision was next with a 1.8/5, followed by ABC at a 1.4/4; Fox at a 0.8/2, and CW at a 0.7/2.
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I don't recall any laughs in Up All Night. It seemed like something to pad the schedule until Hank Azaria's new show debuted after. Which also was less than I had hoped for. NBS, NBC, some things never change- Nuthin' But Crapola!