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BMW Gets New Diversity Agencies

Sep 16, 2011, 6:18 PM
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BMW of North America has completed a multicultural and diversity marketing agency review for both BMW and MINI USA. Matlock Advertising and Public Relations in Atlanta has fought off challengers to stay on as ultimate agency, but will have share the hilltop with NYC-based Ramona. Ramona is a division of MDC's Kirshenbaum Bond Senecal + partners (kbs+p), who was recently named lead creative agency for BMW USA.--Karl Greenberg

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