News Brief
Adults 55+ Click More Online Ads
Sep 21, 2011, 3:05 PM
Adults 55+ click online ads more than younger demos, per audience research and measurement company Crowd Science. The study found that 76% of respondents age 55+ had clicked on online ads during the preceding six months, compared to 58% of 15- to-24-year-olds. However, both young and old Internet users bridged the generation gap in their shared irritation with "being shown ads that don't apply to [them]" -- a sentiment shared by 49% of 15- to-24-year-olds, and 46% of those age 55 and over.
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