News Brief
Traffiq Taps Nielsen @Plan For Targeting
Sep 21, 2011, 5:56 PM
Traffiq buy-side platform has teamed with Nielsen to include the media research firm's @Plan target-marketing service for planning and optimizing online display campaigns. By adding Nielsen @Plan to its system, Traffiq said it will be able to provide advertisers with a single, verified source of information for selecting sites that will fit with campaign goals.
The @Plan information in Traffiq includes audience size information and demographic fields including gender, age, education, marital status, ethnicity, income, and geography. The @Plan data has profiling on more than 7,000 ad-supported sites, which users can buy directly or via the Traffiq Marketplace. Users will not need a separate Nielsen license to view the limited set of @Plan information in the platform.--Mark Walsh
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