Do People Still Want Their MTV?
McCormack said the network has updated or reinvented assets including the VMAs and by bringing back its 120 Minutes program hosted by Matt Pinfield. Remember him, the bald dude with the inside dope on new music? Instead of just TV, these properties have been plugged into social media to leverage their influence and pump up buzz around events like the VMAs.
When it comes to curation, MTV relies on experts, crowds and algorithm-based input to help guide music choices and serve as a tastemaker. That includes starting a Music Meter to track the top 100 trending bands, and MTV Hive, which featuring expert reviews and discussion.
Context comes in the form of articles, and other content surrounding videos like Jay-Z's and Kanye West's collaboration on "Otis." While the video could be found across the Web, MTV believes it provided the most context around it.