Hire An 'Ethical' Hacker?
Vulnerability flaws can wreak havoc on a company's infrastructure. While laughing about it in the mid 2000s, now more than ever I think hiring an ethical hacker to identify holes in the platform seems like a pretty good idea because of the sophisticated search, social and ad-serving platforms available today.
Google and Facebook have backpedaled many times for privacy breaches. Perhaps platforms would get released without these holes if companies spent more time researching their platform with help from others who are not as close to the code.
While these flaws are sometimes intentional, those who wrote the platforms might not see the complete picture. Take, for example, the Facebook patent application describing the ability for the social site to receive data from logged-out users to target ads. SEO by the Sea Founder Bill Slawski brings this patent to our attention. It turns out that logging out of Facebook is not enough to stop the company from collecting data on those who maintain a profile on the site.
The first Facebook patent claim explains a method for tracking information about the activities of users of a social networking system while on another domain. It requires the user to maintain a profile and connect with one or more others in the social network. The patent also plainly explains logging the actions taken on the third-party Web site in the social networking system, each logged action including information about the action.
Aside from pointing to the patent, Slawski also links to a post from Australian tech developer Nik Cubrilovic, self-proclaimed entrepreneur, hacker and writer. He wrote a piece on how logging out of Facebook is not enough. It describes how cookies from Facebook are sent to Facebook each time someone visits a page containing a Facebook widget of some type, even after that person logs out of Facebook.
A Facebook engineer wrote the first comment to the post, suggesting that Facebook has no interest in tracking people. Of course not -- but read the patent anyway.
NowSourcing Founder Brian Wallace said "you could say that the first stop on that path to finding the weakest link is often user passwords."
Facebook is not the only social site with holes. Twitter had its share this year, too. Wallace provided an infographic on some of the hacks. The hacker group The Script Kiddies hacked into the USA Today Twitter page, posting false statements Sunday evening. USA Today removed the messages and posted a statement about the hack.
The Script Kiddies are also responsible for hacking into NBC News' Twitter account during the Sept. 11 weekend, posting messages about a fresh attack on New York's ground zero. The group also hacked the Fox News Twitter account in July, and falsely reported President Barack Obama had been killed, according to reports.
Infographic by Veracode Application Security
Recent Search Marketing Daily Articles
-
Search Turns To Discovery, But Marketers Missing The Mark June 19, 4:08 p.m.
Search engines remain the top tool for finding search engines, but a new strategy has emerged ...
-
Search Engines Flocking To Mobile Focus On Local June 18, 4:50 p.m.
Local search continues to be the focus of engines looking to capture market share. Blekko and ...
-
Search Signals From Balloons June 17, 5:03 p.m.
Google scientists believe hot air balloons can lead to a truly connected worldwide Web. The latest ...
-
How Storytellers Influence Change June 14, 1:36 p.m.
In May, Google introduced the Engagement Project, which analyzes "how" youth today view advertisements and marketing ...
-
Really - Cloud Computing Is Safe, Secure. Honest June 13, 1:04 p.m.
Edward Snowden didn't just reveal a top secret U.S. surveillance operation, but rather opened the eyes ...
-
Misconceptions Between Marketers' Perceptions, Consumers' Behavior June 12, 12:52 p.m.
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and ...
-
Apple Siri Defaults To Bing June 11, 1:48 p.m.
A new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal ...
-
Tips On Structuring Tomorrow's Search Marketing Department June 10, 2:11 p.m.
The next version of the marketing department will require a multichannel strategist to lead the company ...
-
Do Duplicate Leads Benefit Or Hinder Performance? June 7, 12:16 p.m.
Duplicate leads have a higher value than previously believed, according to a new study released this ...
-
Yandex Makes Search Queries The Destination Rather Than The Journey June 6, 4:08 p.m.
It could become every brand advertiser's dream: Keep searchers on query pages longer than a few ...



Be the first to comment on "Hire An 'Ethical' Hacker?"
Leave a Comment