CBS' 'Men' Continues Its Hot Streak
Nielsen weekly season premiere results show that Fox won its first premiere week among key 18-49 viewers, as well as its usually strong 18-34 viewers. Among 18-49 viewers, Fox earned a 3.4/9 and CBS was right behind with a 3.1/8. Farther down was ABC with a 2.8/8, followed by NBC at a 2.6/7.
Among 18-34 viewers, Fox was a full rating point ahead of its nearest rivals, with a 3.2/10 versus a 2.2/7 each for ABC and NBC.
For the second Monday of the new season, CBS remained in high regard among viewers. Although down over 30% from its crazy-high number of a week ago, "Men" still roared through the second Monday of the new season with a crushing Nielsen preliminary 7.2 rating/17 share among key 18-49 viewers at 9 p.m., easily the top show of the night.
Earlier in the evening, at 8 p.m., Fox's big, high-cost, action adventure "Terra Nova" started off -- perhaps a bit underwhelming -- with a 3.1 rating/8 share.
Much of this might have been due to CBS' strong comedies -- one mainstay show, one newcomer. "How I Met Your Mother" offered up a sturdy 4.4/12 among 18-49 viewers and 10.6 million viewers. This was followed by new show "2 Broke Girls," which retained all "Mother" viewers -- and then some, pulling with a 4.5 rating/11 share and 11.6 million viewers.
The downside: "Mother" was down 6% versus its start a week before, and "Girls" was more than 30% off its start in a different time period a week ago. But there was more comedy upside for CBS: The Emmy-winning "Mike & Molly" offered up a series best 4.9/11 running after "Men" at 9:30 p.m.
Some reality shows were caught in the wake of this activity: ABC's "Dancing with the Stars" was down nearly 20% from its season premiere of a week ago, with a 3.3/9 at 8 p.m.
Two hours of NBC's "The Sing-Off" between 8 p.m. and 10 p.m. was only about half of the "Stars" results -- a 1.7/5, down just over 10% from the week before.
All 10 p.m. Monday dramas dipped a bit from a week before, with the best results coming from CBS' "Hawaii Five-O," just slipping 3% to grab a 3.2/8. ABC's "Castle" dropped a little more at 9%, landing at a 2.9/7 and NBC's "The Playboy Club" gave up the most -- about 20%, settling at a now cancellation-watching 1.3/3.
Early results for the CW did not offer up any excitement: The season premiere of "Gossip Girl" took in a 0.8/2 in the 18-49 demo, down 20% versus a year ago. New series "Hart Of Dixie" grabbed the same results.
For the night as a whole, CBS, for the 18-49 crowd, had a strong 4.6/11. ABC was well behind with a 3.1/8, followed closely by Fox at a 3.0/7, Univision with a 1.7/4, NBC at a 1.5/4, and CW with a 0.8/2.