Bayer Reviews U.S. Media Duties

Bayer has just kicked off a review of its U.S. media assignment, just two years after consolidating the account with Interpublic's Initiative, sources confirmed.

Spending on the account is estimated to be $350 million to $400 million per sources.

In 2009 Bayer placed its U.S. HealthCare media duties with Initiative after a review. At the time the IPG media shop was already handling the client's Consumer Care division.

The HealthCare account had been split between Initiative, which handled national broadcast duties, and WPP's MEC, which handled the rest of the account.

It was not immediately clear why the account went into review, although it's believed that Initiative is pitching Novartis, the pharma assignment that went into review this spring.

There are numerous conflicts among agencies handling the larger pharmaceutical companies and in many cases those conflicts are accepted by the clients as long their agency is not handling specific drugs or remedies at another firm that are direct competition with the products the shop is stewarding for them. Initiative referred questions to the client. A Bayer spokesman did not immediately respond to an email asking for confirmation of the review.

Recommend (1) Print RSS
  • Verizon Promises To Let Customers Avoid Tracking Program

    Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. The move means that Verizon's customers will be able to direct the company to stop inserting tracking headers -- known as UIDHs -- into their mobile ...
  • FTC Calls For New Privacy Laws In Report On 'Internet Of Things'

    The potential privacy risks posed by the “Internet of Things,” or devices that connect with each other over the Web, is spurring the Federal Trade Commission to reiterate its calls for new legislation. “Although the Commission currently has authority to take action against some IoT-related practices, it cannot mandate certain ...
  • White House To Unveil Privacy 'Bill Of Rights'

    The White House will unveil a proposed privacy “bill of rights” by the end of next month, President Obama said on Monday. The measure will set out “basic baseline protections across industries,” Obama said. He signaled that the bill will limit companies' ability to collect data from consumers without their consent. ...
  • BabyBus Suspended From Google Play After FTC Warns Of Children's Privacy Violations

    The popular BabyBus apps appear to violate children's privacy laws, the Federal Trade Commission warns in a letter to the Chinese-based developer of the apps. “Several of your apps appear to collect precise geolocation information that is transmitted to third parties, including advertising networks and/or analytics companies,” Maneesha Mithal, associate ...
  • Judge Pauses Dispute Between Google And Miss. AG

    Google won't have to face any potential lawsuits by Mississippi Attorney General Jim Hood until at least next year, under an order issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss. Wingate said in the order that he was pausing all proceedings in the dispute between ...
  • Mississippi Attorney General Seeks Temporary Truce With Google

    Mississippi Attorney General Jim Hood said on Friday that he wants to pause an escalating dispute with Google regarding the company's search results. “I am calling a time out, so that cooler heads may prevail,” he said in a statement issued on Friday. Hood's statement came several hours after Google ...
  • Google Seeks Restraining Order Against Mississippi Attorney General

    Google on Friday asked a federal judge to prohibit Mississippi Attorney General Jim Hood from following through on a threat to sue the company for enabling Web users to access “illegal” content. Google also is asking for an injunction prohibiting Hood from enforcing a subpoena demanding information relating to outside ...
  • Deutsch L.A. Settles FTC Charges That Employees Posed As Consumers On Twitter

    Deutsch L.A. engaged in a deceptive practice with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission alleged in a complaint unveiled on Tuesday. The resulting Twitter posts, which ran in 2012 and carried the hashtag #gamechanger, allegedly didn't indicate they ...
  • Aereo Declares Bankruptcy

    Online video distributor Aereo, which suspended operations three days after its Supreme Court defeat in June, said on Friday that it filed for bankrputcy. CEO Chet Kanojia says in a post on the company's blog that the move “will permit Aereo to maximize the value of its business and assets ...
  • Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .

    Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, as department head, Mini Brand Communications. Noble, who will handle all brand positioning duties for Mini in the U.S. at the company's U.S. headquarters in Woodcliff Lake, N.J., replaces Tom Salkowsky, who was shifted overseas to be department head, ...
>> Raw Archives