TV Programming Gets 'High' On Facebook

Aim

More TV programming is getting into the social TV game by incorporating parts of viewers' content into shows.  

A Web-based series from Warner Bros. Digital Distribution called "Aim High" will run on Facebook, and as part of its story line, will add specific elements of Facebook users into the show.

Warner says viewers will be able to see themselves or their friends integrated into select scenes throughout the series -- from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom.

"Aim High" is an "action-comedy" about a young man leading a double life -- juggling his studies by day and serving as a government operative by night. It comes from noted TV/film director McG, who has worked on "Chuck" and "Charlie's Angels." The show starts October 18.

Viewers need to opt in for the content on their social media profile pages to become accessible for the show's producers to use.

"Facebook is an increasingly influential destination for discovering and acquiring movie and television content," stated Thomas Gewecke, president of Warner Bros. Digital Distribution. "This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way."

Earlier this week, new 15-million subscriber cable network Youtoo said it would be incorporating videos from viewers into their TV network's programming.

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