Around the Net

Big G Cereals Hides DC Comics In Boxes

Yes, there are still reasons to enrage your parent/spouse/child by burying your hand in a box of cereal. Brands like the Big G line of cereals from General Mills still hide tchotchkes in the depths.

Through a partnership with the DC Comics division of Time Warner, Big G is now offering custom editions of DC’s Justice League comic books inside boxes of cereals like Cinnamon Toast Crunch, Golden Grahams, Honey Nut Cheerios, Lucky Charms and Trix. DC is printing 12 million copies of the comic books. There are four books in the free-with-purchase cereal series, bearing titles like “Unstoppable Forces” and “Breakout!” The stories in each of the four comic books will live online at biggcerealheroes.com. Now wash your hands.

advertisement

advertisement

Read the whole story at The New York Times »

Next story loading loading..