• MediaBizBloggers, Tuesday, October 18, 2011 3:38 PM

"Clients don't need agencies anymore," writes Uwe Hook in in this thoughtful piece, which analyzes a RSW/US survey that polled 174 key marketers on agency-client relationships.

Among the key points: "Only 55% of marketers state they would consider using their primary agency again if they were to put up their account for their review."

In fact, Hook begins by noting, "I've met with a few CMOs and agency heads in the last few weeks and was astonished how painful relationships between agencies and brands have become."

Bottom line, according to Hook:"[Marketers] still need creative production and media placements/negotiation, etc. But not a full-service agency."

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