Veteran research executive Stacey Schulman is leaving her senior role at Turner, overseeing research in the animation, sports and digital content areas.
She joined the company four years ago, having spent many years at Initiative and an Interpublic corporate group.
The move comes amid a restructuring in the Turner sales group, with Gregg Liebman getting a notable increase in responsibility, according to an internal memo from Turner’s Chief Research Officer Jack Wakshlag.
Liebman becomes senior vice president of ad sales and sports research for Turner. He will oversee research operations across all content areas for TV and digital, including Cartoon Network, CNN and the entertainment networks.
Reporting to him will be a research chief for all individual ad sales and sports units. The move “increases our organizational effectiveness by leveraging natural and complementary business synergies,” Wakshlag wrote. Liebman had headed ad sales research at CNN.
Wakshlag added that Schulman, senior vice president entertainment ad sales and sports research, has opted to leave. “I respect and accept Stacey's choice, and thank her for the leadership, drive for excellence and creativity she has shown as part of our team."
Schulman spent four-plus years as executive vice president of research at Initiative until 2006, and then led the Consumer Experience Practice at Interpublic. Liebman joined Turner Broadcasting in 2004 after his time at Zenith Optimedia and Saatchi & Saatchi.