Out To Launch

Steak n ShakeShake 'n Steak launched a trio of ads that encourage food as blackmail, running, and endless supplies of food. I’m OK with two out of the three. A man cries an oversized “Tear” when he finishes his last pancake. The tear quickly dries once a waitress refills his pancake plate during an all-you-can-eat pancake special. See it here. A man breaks his wife’s prized penguin figurine and is witnessed by his three children. Dad takes the kids out to eat for a delicious but cheap hush meal. Watch it here. Half-price milkshakes during the week for happy hour? Yeah, I’d run there, too. See it here. Kirshenbaum Bond Senecal + Partners created the campaign, directed by Mike Long of Epoch and edited by Cut & Run.

smart setCanadian women’s retailer SMARTSET launched a set of TV ads using the new tagline "for all the living you do in-between." Affordable prices allow Canadian women in their late 20s to celebrate memorable events, no matter how minor. Online dating can be difficult. Who knows if a person’s profile pic is circa 1995 unless you meet them in person? In addition, who knows if your date carries around a puppet dressed exactly like him unless you see it with your own eyes? Check, please. Watch it here. A couple packs their belongings into a tiny MINI Cooper. There’s so much stuff that the woman needs to crawl in through the car window headfirst. See it here. Bos created the campaign, directed by Lena Beug of Holiday Films.

CignaCigna highlights the uniqueness of its customers in its “Go You “ campaign. The first ad applauds those that allow their inner self to shine through. City dwellers are shown en route to work dressed as their true personalities, ranging from the cowardly lion, princess, knight in shining armor and astronaut. See it here. A woman’s blue eyes are the stars of “Full Potential.” The eyes remain constant as the woman’s job occupations vary from surgeon, ballet dancer, chef, cowgirl, racecar driver and catcher. “Your true self. Uncover it. Embrace it. Protect it. What’s healthier than that,” concludes the voiceover. Watch it here. Hill Holliday created the campaign.

Google Chrome Angry BirdsGoogle launched its latest Chrome TV spot earlier this month on Fox, starring “Angry Birds” explaining to viewers the advantages of Google Chrome’s developer services. Whenever Angry Bird Peter tries to explain the inner workings of Google Chrome, he’s interrupted or mimicked by fellow birds, Serdar and Jaackko. Peter plays it cool until Jaackko asks Peter if he’s angry. See it here. Phillip Loeb of Sound Lounge mixed the audio.

 

BankNYUnexpected risk can be found in any financial portfolio. Bank of New York Mellon finds and addresses risks and creates a solid portfolio for its customers, rather than the destructible “House of Cards” shown in the TV ad, seen here. The Concept Farm created the ad, edited by Ntropic

 

 

Random iPhone App of the week: Big Spaceship launched Taco Finder, the app I never knew I needed. Taco Finder turns your iPhone into a compass that leads the hungry to the nearest taco via GPS technology. Once the app is opened, a wooden arrow directs users to the closest taco, even displaying the distance left for the user to travel. Next, I need an app to lead me to the perfect key lime pie. The app is available for free in the App Store.

Recommend (2) Print RSS
  • NEW! Romantic Hubby Uses WEMO To Rig House And Surprise Wife On Anniversary

    WEMO might be the closest thing to "The Jetsons" we'll ever see. For the record, I'm still waiting for my flying car... The technology allows users to control household electronics from mobile devices. And not just the lighting or the heat; we're talking coffee makers, curling irons, humidifiers, slow cookers ...
  • NEW! Dodge Brothers' Car Chase Spans 100 Years

    Boys and their toys. In this case, it's also their legacy. The latest commercial in the Dodge Brothers brand campaign is full of your typical case of sibling rivalry. "John vs Horace" tells the story of two men who are business partners, brothers, friends and competitors. In celebrating its 100-year ...
  • NEW! Doctors Without Borders Launches #ToughDecisions Campaign

    TBWA\Hunt\Lascaris in Johannesburg launched a serious campaign for Medecins Sans Frontieres/ Doctors Without Borders, called #ToughDecisions. The objective is to encourage more South Africans to be more aware of medical humanitarian work and how they can help save lives by supporting MSF with donations. The #ToughDecisions TV spot places viewers ...
  • Slim Jim Revamps Its Website

    I haven't had a Slim Jim in ages, but the name brings back fond childhood memories -- and the remembrance that the product makes a decent convenience-store impulse buy. The brand has redesigned its web site, SlimJim.com, with quick snippets of content, targeting 18-29-year-old men. Created by Trisect, the site ...
  • Kmart Promotes Pay-In-Store Offering With Homage To Popular '80s Video

    Do you remember the '80s music video for Bonnie Tyler's "Total Eclipse of the Heart?" It was "Eyes Wide Shut" before that movie even existed. Kmart is paying homage to that memorable video while promoting its Pay In Store program, through which consumers can reserve items online and then pay ...
  • Woman Wearing Bra Camera Tallies Number Of Times Her Breasts Are Checked Out -- For A Good Cause

    McCann Paris and Nestle Cereals brand, FITNESS, equipped a woman with a "Bra Cam" to help fight breast cancer and illustrate the importance of regular self-examinations. As the woman walked through town, rode an elevator and went shopping, her chest was constantly checked out by men, women, children -- and ...
  • Wet N Wild Beauty Launches App That Lets Users Copy An Expensive Beauty Look On The Cheap

    Random App of the week: Those of us on a beauty budget are going to love "Steal This Look," an app from Wet n Wild Beauty. The free app allows users to steal an expensive look from a friend or beauty magazine by finding the less expensive equivalent color in ...
  • NEW! 'Friendly Competition' Awaits Two Gamers In Latest PlayStation Ad

    The latest ad from PlayStation's "Greatness Awaits" campaign turns opponents on a basketball court into friends in the gaming realm. "Friendly Competition" debuted during Sunday Night Football's San Francisco 49ers vs. Denver Broncos game and features two pals playing basketball. The real-life experience takes a gamer twist, with each competitor ...
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath has partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 ...
  • NEW! New York-New York Hotel & Casino, Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
>> Out to Launch Archives