Out To Launch

Steak n ShakeShake 'n Steak launched a trio of ads that encourage food as blackmail, running, and endless supplies of food. I’m OK with two out of the three. A man cries an oversized “Tear” when he finishes his last pancake. The tear quickly dries once a waitress refills his pancake plate during an all-you-can-eat pancake special. See it here. A man breaks his wife’s prized penguin figurine and is witnessed by his three children. Dad takes the kids out to eat for a delicious but cheap hush meal. Watch it here. Half-price milkshakes during the week for happy hour? Yeah, I’d run there, too. See it here. Kirshenbaum Bond Senecal + Partners created the campaign, directed by Mike Long of Epoch and edited by Cut & Run.

smart setCanadian women’s retailer SMARTSET launched a set of TV ads using the new tagline "for all the living you do in-between." Affordable prices allow Canadian women in their late 20s to celebrate memorable events, no matter how minor. Online dating can be difficult. Who knows if a person’s profile pic is circa 1995 unless you meet them in person? In addition, who knows if your date carries around a puppet dressed exactly like him unless you see it with your own eyes? Check, please. Watch it here. A couple packs their belongings into a tiny MINI Cooper. There’s so much stuff that the woman needs to crawl in through the car window headfirst. See it here. Bos created the campaign, directed by Lena Beug of Holiday Films.

CignaCigna highlights the uniqueness of its customers in its “Go You “ campaign. The first ad applauds those that allow their inner self to shine through. City dwellers are shown en route to work dressed as their true personalities, ranging from the cowardly lion, princess, knight in shining armor and astronaut. See it here. A woman’s blue eyes are the stars of “Full Potential.” The eyes remain constant as the woman’s job occupations vary from surgeon, ballet dancer, chef, cowgirl, racecar driver and catcher. “Your true self. Uncover it. Embrace it. Protect it. What’s healthier than that,” concludes the voiceover. Watch it here. Hill Holliday created the campaign.

Google Chrome Angry BirdsGoogle launched its latest Chrome TV spot earlier this month on Fox, starring “Angry Birds” explaining to viewers the advantages of Google Chrome’s developer services. Whenever Angry Bird Peter tries to explain the inner workings of Google Chrome, he’s interrupted or mimicked by fellow birds, Serdar and Jaackko. Peter plays it cool until Jaackko asks Peter if he’s angry. See it here. Phillip Loeb of Sound Lounge mixed the audio.

 

BankNYUnexpected risk can be found in any financial portfolio. Bank of New York Mellon finds and addresses risks and creates a solid portfolio for its customers, rather than the destructible “House of Cards” shown in the TV ad, seen here. The Concept Farm created the ad, edited by Ntropic

 

 

Random iPhone App of the week: Big Spaceship launched Taco Finder, the app I never knew I needed. Taco Finder turns your iPhone into a compass that leads the hungry to the nearest taco via GPS technology. Once the app is opened, a wooden arrow directs users to the closest taco, even displaying the distance left for the user to travel. Next, I need an app to lead me to the perfect key lime pie. The app is available for free in the App Store.

Recommend (2) Print RSS
  • NEW! Problem Solver Beer Brings Out Creative Side At Work

    Drinking on the job is encouraged with an agency project from CP+B Copenhagen. Inspired by a recent scientific research study from the University of Illinois at Chicago that proves when reaching an alcohol level of 0.075%, the average man produces the most creative thinking, the agency brewed a beer to ...
  • NEW! Kids' Drawings Become Real Toys In TBWA\Toylab

    Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toy and with the magic of talented creatives and a 3D printer, the drawings became real toys. Dubbed ...
  • NEW! Let's Play Hide The Keyfob

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude, sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches ...
  • News Station Removes Red From News Segment To Draw Attention To Low Blood Donations

    Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. ...
  • Handwrite Holiday Cards Using Felt iPad App

    Random iPad App of the week: There's an iPad app that allows users to send handwritten holiday cards to friends and family. Felt is a free app where users can select a holiday card, upload pictures from their iPhone or iPad and handwrite each card and envelope using their finger ...
  • Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

    Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time ...
  • NEW! No Dialogue Necessary In Holiday Ad For Bojangles

    A box of Bojangles' fried chicken saves the day at a Christmas party, but not in the way that you may think. This holiday-themed ad, "Starlight," is free of dialogue, with only the lyrics of the Sufjan Stevens song, "Put the Lights on the Tree" heard throughout.  When one man returns ...
  • NEW! Forget Airbnb. Book Your Virtual Holiday Stay At Gingerbreadbnb

    Agencies have to up the ante each year when it comes to creating a holiday card that stands out from the crowd. McKinney crafted a charitable website that riffs off the popular Airbnb home rental service. No one can technically stay at Gingerbreadbnb, but each rental property sounds delicious. Visitors ...
  • NEW! Man Actually Eaten Alive In 1-800-CONTACTS Ad

    For all those disappointed last week when a man wasn't eaten alive by an anaconda as noted in Discovery Channel's "Eaten Alive," check out this 1-800-CONTACTS ad that DOES simulate a man eaten alive by an anaconda. The agency behind the ad, Pereira & O'Dell, noted that the spot was ...
  • NEW! School Lockdowns Are New Reality In Ad For Everytown For Gun Safety

    "Lockdown" depicts a new normal in school safety in an ad for Everytown for Gun Safety and Moms Demand Action for Gun Sense in America. The ad begins with a typical day in school for one classroom, until an emergency message is broadcast school-wide, informing teachers that the school is ...
>> Out to Launch Archives