Out To Launch

Steak n ShakeShake 'n Steak launched a trio of ads that encourage food as blackmail, running, and endless supplies of food. I’m OK with two out of the three. A man cries an oversized “Tear” when he finishes his last pancake. The tear quickly dries once a waitress refills his pancake plate during an all-you-can-eat pancake special. See it here. A man breaks his wife’s prized penguin figurine and is witnessed by his three children. Dad takes the kids out to eat for a delicious but cheap hush meal. Watch it here. Half-price milkshakes during the week for happy hour? Yeah, I’d run there, too. See it here. Kirshenbaum Bond Senecal + Partners created the campaign, directed by Mike Long of Epoch and edited by Cut & Run.

smart setCanadian women’s retailer SMARTSET launched a set of TV ads using the new tagline "for all the living you do in-between." Affordable prices allow Canadian women in their late 20s to celebrate memorable events, no matter how minor. Online dating can be difficult. Who knows if a person’s profile pic is circa 1995 unless you meet them in person? In addition, who knows if your date carries around a puppet dressed exactly like him unless you see it with your own eyes? Check, please. Watch it here. A couple packs their belongings into a tiny MINI Cooper. There’s so much stuff that the woman needs to crawl in through the car window headfirst. See it here. Bos created the campaign, directed by Lena Beug of Holiday Films.

CignaCigna highlights the uniqueness of its customers in its “Go You “ campaign. The first ad applauds those that allow their inner self to shine through. City dwellers are shown en route to work dressed as their true personalities, ranging from the cowardly lion, princess, knight in shining armor and astronaut. See it here. A woman’s blue eyes are the stars of “Full Potential.” The eyes remain constant as the woman’s job occupations vary from surgeon, ballet dancer, chef, cowgirl, racecar driver and catcher. “Your true self. Uncover it. Embrace it. Protect it. What’s healthier than that,” concludes the voiceover. Watch it here. Hill Holliday created the campaign.

Google Chrome Angry BirdsGoogle launched its latest Chrome TV spot earlier this month on Fox, starring “Angry Birds” explaining to viewers the advantages of Google Chrome’s developer services. Whenever Angry Bird Peter tries to explain the inner workings of Google Chrome, he’s interrupted or mimicked by fellow birds, Serdar and Jaackko. Peter plays it cool until Jaackko asks Peter if he’s angry. See it here. Phillip Loeb of Sound Lounge mixed the audio.

 

BankNYUnexpected risk can be found in any financial portfolio. Bank of New York Mellon finds and addresses risks and creates a solid portfolio for its customers, rather than the destructible “House of Cards” shown in the TV ad, seen here. The Concept Farm created the ad, edited by Ntropic

 

 

Random iPhone App of the week: Big Spaceship launched Taco Finder, the app I never knew I needed. Taco Finder turns your iPhone into a compass that leads the hungry to the nearest taco via GPS technology. Once the app is opened, a wooden arrow directs users to the closest taco, even displaying the distance left for the user to travel. Next, I need an app to lead me to the perfect key lime pie. The app is available for free in the App Store.

Recommend (2) Print RSS
  • NEW! 'Friendly Competition' Awaits Two Gamers In Latest PlayStation Ad

    The latest ad from PlayStation's "Greatness Awaits" campaign turns opponents on a basketball court into friends in the gaming realm. "Friendly Competition" debuted during Sunday Night Football's San Francisco 49ers vs. Denver Broncos game and features two pals playing basketball. The real-life experience takes a gamer twist, with each competitor ...
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath has partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 ...
  • NEW! New York-New York Hotel & Casino and Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
  • NEW! What Happens In Vegas, Stays In Vegas, Never To Become Water Cooler Gossip

    How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. Can't he go away for an epic weekend without being hounded by his co-workers first thing Monday morning? The latest "What happens here, stays here" spot ...
  • After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas

    ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. In "Treat," a woman decides to clean her car from top to bottom after she filled up with ARCO. She scrubs the car inside and out, and ...
  • NEW The More Diet Coke Taylor Swift Drinks, The More Kittens Appear Onscreen

    If you are not a fan of Taylor Swift or adorable kittens, do not watch this ad for Diet Coke. There is so much sweetness in "Kittens" with Swift -- including her new feline, Olivia Benson (named for Mariska Hargitay's character on "Law and Order: SVU"), more kittens and whatever ...
  • Skullcandy Launches 'Push Play' To Promote Sport Line Of Headphones

    Life is filled with challenges big and small, like finding the perfect headphones that stay put, even when you sweat. I'm still on this journey, but after watching a TV spot for Skullcandy's line of sport headphones, I might give them a try. The ad follows a day in the ...
  • Dos Equis' Most Interesting Man Offers Halloween Advice

    Dos Equis' Most Interesting Man always has smart advice to offer, even when it comes to Halloween. In a 15-second spot, he gives his opinion of masquerade parties: "Sometimes it's best to be yourself. This is not one of those times." See it here. In keeping with the Halloween theme, ...
  • Pepperidge Farms' Goldfish Hope To Solve 'The Case Of The Mystifying Mummy' In Latest App

    Random iPad App of the week: Just in time for Halloween, Pepperidge Farms' Goldfish characters have a mystery to solve with "The Case of the Mystifying Mummy." This is the third interactive storybook in the series, and is available for free in the App Store. Parents and kids can read ...
  • NEW! No 'Mr. Nice Guy' In Domestic Abuse PSA For Haven

    HAVEN, a nonprofit organization that helps victims of domestic violence and sexual assault in Oakland County, Mich., launched a disturbing PSA featuring a man who isn't as nice as he looks. In "Mr. Nice Guy," a man speaks directly at the camera, to his future victim. He begins talking about ...
>> Out to Launch Archives