Commentary
People Don't Buy Things On Facebook
- by Erik Sass , Staff Writer @eriksass1, October 27, 2011
"People don't go to Facebook to buy TVs, they go there to post pictures of cats." That's Clickable founder and CEO David Kidder, explaining why conversion tracking for direct marketing on Facebook didn't work.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
