Advertisers Are Now Developers

David Kidder is echoing the wisdom of an anonymous Facebook VP who said "advertisers are now developers."  Advertising as app development: a brave new world, but also one that's considerably more demanding in terms of resources, time commitment, and necessary expertise on the part of advertisers.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.