Per David Kidder of Clickable, advertisers have to own their verbs for branding on Facebook. For example: Gelling with Dr. Scholls. Lounging with Lay-Z-Boy. Growing with Gerber. Rejuvenating with Olay. Imaging with GE. Doing It with Nike.
Erik Sass is a Reporter of Media Daily News and Social Graf at MediaPost. You can reach Erik at firstname.lastname@example.org.