Commentary
Own Your Verbs
- by Erik Sass , Staff Writer @eriksass1, October 27, 2011
Per David Kidder of Clickable, advertisers have to own their verbs for branding on Facebook. For example: Gelling with Dr. Scholls. Lounging with Lay-Z-Boy. Growing with Gerber. Rejuvenating with Olay. Imaging with GE. Doing It with Nike.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
