Own Your Verbs

by , Oct 27, 2011, 12:26 PM
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Per David Kidder of Clickable, advertisers have to own their verbs for branding on Facebook.  For example: Gelling with Dr. Scholls.  Lounging with Lay-Z-Boy. Growing with Gerber. Rejuvenating with Olay. Imaging with GE. Doing It with Nike.

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