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Per David Kidder of Clickable, advertisers have to own their verbs for branding on Facebook. For example: Gelling with Dr. Scholls. Lounging with Lay-Z-Boy. Growing with Gerber. Rejuvenating with Olay. Imaging with GE. Doing It with Nike.
Erik Sass is editor of Publishers Daily. You can reach Erik at firstname.lastname@example.org.