Google Analytics Is Moving Into Social Media

by , Oct 27, 2011, 12:43 PM
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Google Analytics is a ubiquitous presence in search marketing, but is less well-known as a force in social media.  But Google hopes that will change, according to Phil Mui, group product manager for Google Analytics.  Mui also noted that Google has a "small" social network, Google+, which the company hopes will grow in step with its social analytics service.

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