• October 27, 2011

Nintendo is going to turn Times Square into Mario World for a day.

To promote the launch of the company’s Super Mario 3D Land game for the 3DS hand-held gaming system, Nintendo will turn a portion of the tourist attraction into a life-size recreation of the cartoonish world, featuring life-size warp pipes, trampoline coin jumps and the game’s signature flag pole finale.

In addition, the company will have a “Mushroom Kingdom” Pizza truck on hand to hand out free slices of mushroom pizza to the first 1,000 people to tweet a #SuperMario 3D hashtag. Along with the promotion, the flagship Toys R Us store in Times Square will be offering a limited day-early sale of the game (its official release is Nov. 13) on the same day.