• by Erik Sass , Staff Writer @eriksass1, October 28, 2011

This week brought yet another mash-up of two innovative, fast-growing digital channels, combining digital out-of-home with social media. Latinos in Social Media, or LATISM, which describes itself as the largest organization of Latinos engaged in social media, is unveiling a 7,400-square-foot digital billboard piggybacked on the iconic Reuters sign at 3 Times Square, New York City, at 6:30 p.m. today.

The billboard unveiling is intended to promote the upcoming LATISM 2011 national conference, the organization’s annual centerpiece event, scheduled to take place at Chicago’s Navy Pier on November 9-11. The event, sponsored by Univision, Toyota, and Johnson & Johnson, among others, includes three main “tracks” focusing on public service, business and leadership, and (fittingly) personal influence and community.

The billboard was made possible through a partnership with PR Newswire, one of the conference’s main media partners. LATISM has also scheduled a “tweetup” immediately following the sign unveiling, bringing together the organization’s NYC Chapter at Heineken’s New York City Offices. During the tweetup participants will be able to win free tickets to the Chicago event.

Elianne Ramos, LATISM vice-chair for Communications and PR, stated: “New York City is home to one of our strongest chapters, and we couldn’t miss this opportunity to celebrate our upcoming conference with all of our New York City members. Having a presence on one of the most highly trafficked public places in the world will certainly make an impactful display of pride in our membership, and the celebration will allow us to give back to our amazing New York community the chance to win some tickets and join us at the Conference in Chicago.”