• by Jack Loechner , Staff Writer @mp_research, February 22, 2003

Hispanic Facts

Here is a good compilation of Hispanic facts by Lexicon Marketing. Some 73% of surveyed Hispanic Baby Boomers say they are apprehensive about retiring, compared to only 65% of all boomers that were surveyed. Thirty-nine percent admit to feeling overwhelmed by the thought of retirement, compared to 23% of the general population. Source: AllState, 11/02/2002

According to recent Census data, the total minority population – those of Hispanic origin or of races other than white – increased by 88% between 1980 and 2000 while the non- Hispanic white population grew by only 7.9%. Source: HispanicAd.com, 12/27/02

A Pew Hispanic Center study finds that 25% of Hispanic college students ages 18 - 24 are enrolled part-time compared to 15% of their white peers. Forty percent of Hispanics are attending a two-year institution compared to 25% of white and black students of the same age. Source: Insight Research Corporation, 10/02

Hispanics, who represent 13% of the U.S. population, today account for 8% of new-vehicle buyers, and are the largest minority group in the new vehicle- buying population. The report also found a clear preference among Hispanic buyers for import makes of cars. Source: J.D. Power and Associates 2002 U.S. Hispanic Automotive Segment Report.

Of the approximately 16,000 stories that aired in 2001, only 99 (.62%) were about Latinos. The seventh annual “Network Brownout Report” reviewed the evening newscasts on ABC, CBS, NBC, and CNN. Source: Natl. Association of Hispanic Journalists, 12/16/02

The total minority population – those of Hispanic origin or of races other than white – increased by 88% between 1980 and 2000 while the non- Hispanic white population grew by only 7.9%. Source: HispanicAd.com, 12/27/02

Lexicon Marketing