BuzzLogic Is Now Twelvefold Media
BuzzLogic has changed its name to Twelvefold Media following the rollout of its Spectrum real-time ad platform last month. The company said the new name “signifies a substantial increase in size, degree or amount” and centers on Spectrum, which targets display ads at the page level based on topic, audience and social activity.
“BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace,” said Twelvefold CEO Dave Hills, in a statement. “With the launch of Spectrum, we felt it was time for a fresh start, and began looking for a name that best exemplifies what we are today.”
The company started as a social media monitoring service. In conjunction with the name change, Twelvefold also updated the names of ad products. For instance, BuzzRoll, is now Twelvefold Touch.
Recent Raw Articles
-
Vevo Comes To Windows 8 June 19, 12:01 p.m.
Microsoft’s Windows 8 platform has gotten a little more sizzle with the addition of Vevo. Available ...
-
Adobe's DPS Hits 100 Million Downloads June 18, 5:10 p.m.
In connection with reporting second-quarter results on Tuesday, Adobe said it has delivered 100 million digital ...
-
Google's Motorola Shifts Media Account To Digitas June 18, 3:33 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ...
-
Mobile Banking Head Weber Leaving Citi June 18, 11:57 a.m.
Tracey Weber, North America head of Internet and mobile banking at Citi, is leaving the banking ...
-
Facebook Upgrades Page Post Link Ads June 17, 6:15 p.m.
As part of its recent effort to simplify its ad offerings, Facebook on Monday announced updates ...
-
Google Pushes 'All Access' Via Starbucks June 17, 2:54 p.m.
With Apple announcing its own music streaming service last week, it wouldn’t be surprising to see ...
-
Fandango Adds To Video Lineup June 17, 12:22 p.m.
Continuing to broaden its content offerings, Fandango over the weekend launched a new series called “Summer ...
-
Netflix and DreamWorks Make a Big Deal for Original Kids Content June 17, 9:56 a.m.
Netflix and DreamWorks Animation this morning announced a multi-year deal in which the studio agreed to ...
-
Deutsch Founder David Deutsch Dies at 84 June 13, 7:59 p.m.
Sad news out of Interpublic’s Deutsch Inc. today—agency founder David Deutsch passed away. He was 84. ...
-
Trailer Watching Up On PCs, Mobile June 13, 5:06 p.m.
Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest ...
Be the first to comment on "BuzzLogic Is Now Twelvefold Media"
Leave a Comment