BuzzLogic Is Now Twelvefold Media

by , Nov 3, 2011, 11:13 AM
  • Comment
  • Recommend

BuzzLogic has changed its name to Twelvefold Media following the rollout of its Spectrum real-time ad platform last month. The company said the new name “signifies a substantial increase in size, degree or amount” and centers on Spectrum, which targets display ads at the page level based on topic, audience and social activity.

“BuzzLogic was a name that reflected more of who we were years ago, which created misunderstanding in the marketplace,” said Twelvefold CEO Dave Hills, in a statement. “With the launch of Spectrum, we felt it was time for a fresh start, and began looking for a name that best exemplifies what we are today.”

The company started as a social media monitoring service. In conjunction with the name change, Twelvefold also updated the names of ad products. For instance, BuzzRoll, is now Twelvefold Touch.

Be the first to comment on "BuzzLogic Is Now Twelvefold Media"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Raw Articles

» Raw Archives