Adspace Gets 'Lucky'
Digital out-of-home video network Adspace is partnering with Conde Nast’s shopping magazine Lucky to provide mall-goers with style tips from editors and celebrities, along with other content taking viewers inside the making of the magazine.
The new Adspace series featuring Lucky, called “Smart and Lucky,” stars the magazine's style contributor Lori Bergamotto, and consists of spots running 20-30 seconds in length. The network will also carry behind-the-scenes footage from cover shoots, beginning with ubiquitous celebri-model Kim Kardashian, who appeared on the cover of the November issue, who will give viewers advice on “dressing like a Kardashian.” Next up will be fashion tips from Lucky’s December cover model, Jessica Simpson. Upcoming features include holiday gift suggestions and fashionable New Year’s resolutions.
The spots will run throughout Adspace’s national network of 137 “Class A” malls, serving major metro areas and big media markets.
Previously, AdSpace unveiled plans to expand into 40 new malls during 2011, bringing the total to 157 malls. The company claims that the new additions will bring its total monthly audience to 150 million people.
AdSpace also recently announced that it has established its first beachhead on Manhattan, with new displays at New York's South Street Seaport Marketplace. The installations include 10 65-inch HD plasma screens mounted in 7.5-foot, floor-standing kiosks as well as an 85-inch digital canvas mounted near the entrance to the Pier 17 building.
Recent Digital Outsider Articles
-
Study: Advertisers Waste $2.3 Billion by Not Using DOOH's Features June 14, 6:11 p.m.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH’s unique qualities are wasting some ...
-
Montreal Bus Shelters Getting Displays With Gesture Recognition June 7, 5:37 p.m.
Bus shelters in Canada’s second-largest city are about to get interactive, thanks to a deal between ...
-
JCDecaux Goes Enormous At JFK May 31, 4:52 p.m.
JCDecaux’s airport division has unveiled what is technically known, in industry parlance, as a “big motherscratcher” ...
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
Be the first to comment on "Adspace Gets 'Lucky'"
Leave a Comment