• by Mark Walsh  @markfwal, November 7, 2011

Jeff Einstein of the Brothers Einstein is playing the role o fAndy Rooney of the afternoon’s social media panel. He calls Facebook, like every other online ad intermediary before it, the “wrong model for the wrong medium.” He argues that you can capture people’s attention as they go from one place to another online is off-base. “The last thing you want is to be interrupted in that journey,” he said. He recommends a return to advertising geared to destinations where people are more likely to be in lean-back mode similar to TV. “Nobody goes anywhere for the ads.” Hard to argue with that.